Alex Golshan · Cnectivity, Inc.
Fractional Chief Digital Officer for consumer brands and retailers — digital, eCommerce, omnichannel and growth. An operator, not a deck.
Built one of the earliest buy-online-pickup-in-store, ship-from-store and endless-aisle operations in US retail, at Guitar Center.
Online revenue at Guitar Center — doubled without additional inventory investment.
BCBG Max Azria's international expansion, on a unified commerce platform built with Demandware.
VP and SVP roles in eCommerce, omnichannel and digital transformation. Advisory for Nike, Disney and Skechers.
The situation
Most mid-market consumer businesses reach a point where digital is clearly the constraint and just as clearly not a full-time executive hire.
The budget isn't there. The mandate isn't settled. And a $350,000 SVP is the wrong instrument for a question you haven't framed yet — so the work gets handed to an agency that produces a recommendation, or to someone internal who already has a job.
What you need is someone who has run the function at scale, for a few days a month, who will own a number rather than deliver a deck.
What I do
eCommerce, marketplace and direct-to-consumer revenue — with a target, a forecast, and accountability for the gap between them.
Platform, merchandising, conversion, fulfilment. The unglamorous places where revenue disappears and nobody owns the number.
Hire, structure and coach the people who take it over. The engagement is designed to end.
Platform selection, vendor negotiation, roadmap, and the integrations nobody wants to own. Usually the problem is not the technology — it is the operating model around it.
Engagements
Prices are published so you can decide whether to call before you call.
I run your digital function. Four to eight days a month, three-month minimum.
From $8,000 / monthWhat is actually wrong, in writing, prioritised and sized — with the business case attached.
From $15,000A senior read on decisions as they arise: platform selection, hires, vendor negotiations.
From $2,500 / monthFor investors
The existing team can't get there, and a full-time CDO search would take five months you don't have. I step in inside two weeks and own the digital number until there's someone permanent to hand it to.
Writing
Twenty years of operating notes — on why omnichannel stopped being a differentiator, where loyalty programmes go wrong, and why the problem is almost never the technology.
Track record
Guitar Center · BCBG Max Azria Group · Tillster · Concentrix. Consulting and advisory engagements for Nike, Disney and Skechers.
Next step
Thirty minutes, no deck. Tell me what isn't working and I'll tell you whether I'm the right person for it — and who is, if I'm not.
Book a 30-minute call